“Where everybody knows your name…” How to deal with a brand that has chosen to service over 100 new French towns?
That’s the challenge L’Uzyne rose to for Deliveroo by putting together an ultra-targeted, multi-local action plan!
By combining tactical local activations (local partnerships, festivals…) and strategic roll-outs across 100 French towns (street marketing, social media, relationship marketing…), the brand could reach its target directly and embody its will to be closer than ever to the consumer #livrépartout.
5 600 Km cycled
200+ hired cyclists